Refreshing the Ideal Wellness Brand and Website
Hiring Objective:
Clover Consulting & Development was hired to strengthen Ideal Wellness’s online presence, improve brand consistency, and build a more modern website experience. The project took place over approximately three months.
”"I thought I had my website up and running well until Kevin showed me a few things that needed attention that could drive more business to my site. He was spot on. Once he made those changes and updated my website, my phone started ringing more than it had before. Quite a bit more. Kevin is very professional and knowledgeable. He is prompt to answer any questions I have or to make any adjustments to my website. I highly recommend Kevin and his consulting services."
Joy N.Owner
Challenges
- Expand Ideal Wellness’s online presence
- Improve brand consistency across digital platforms
- Build a more modern, user-friendly WordPress website
Solutions
- Improved Ideal Wellness’s Google Business Profile by adding stronger visual content, increasing review activity, and strengthening local visibility
- Refined the existing logo by removing the brown color and updating the brand presentation for a cleaner, more modern look
- Built a new responsive WordPress website with a stronger user experience, clearer structure, and easier navigation
Results
- Improved online visibility, contributing to increased website traffic and more calls from the Google Business Profile
- Created a more cohesive brand presentation across digital channels
- Increased user engagement, with more visitors spending time on the site exploring services and technologies offered at the center
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