Elevating Totally Awesome Subs: A Brand and Business Revamp
Hiring Objective:
Clover Consulting & Development was hired to improve Totally Awesome Subs’ business operations and brand image, with ongoing support. The bulk of the project lasted approximately 5 months.
”"Hey folks,
I just wanted to take a minute to tell you about my friend Kevin at Clover Consulting. Kevin worked with me for about 5 months, and let me tell you, it was one of the best decisions I ever made for my sub shop.Now, I've known Kevin for over 20 years, so I knew he was a smart guy, but when I hired him I didn't really have a plan for what he would do. But he didn't let that stop him. He came in, learned the business, and started making improvements in all the right places.
Before I knew it, he had built us a website, added an online ordering app so we could reduce the time we spent on the phone, and started collecting emails to set up marketing campaigns. And that's just the beginning! He made us new menu boards, new take out menus, and even helped us come up with some new menu items that our customers love.
It was a really positive experience working with Kevin, and I still keep in contact with him for ongoing support. He's a great guy, and he really knows his stuff. So if you're looking for someone to help improve your business, I highly recommend giving Kevin at Clover a call.
Thanks, Kevin!"
Larry L.Owner
Challenges:
- Enhance the overall brand image of Totally Awesome Subs.
- Implement branding materials throughout the store.
- Make the menu reflect the brand, unique and totally awesome.
- Streamline the ordering process and improve customer loyalty.
- Establish regular client communication and marketing.
Solutions:
- Updated the logo and created a website to improve the brand image and accessibility.
- Added new menu boards, take-out menus, and additional signage throughout the store.
- Created new, unique menu items exclusive to Totally Awesome Subs.
- Built an online ordering system to reduce employee time spent on phone orders and to track loyal customers.
- Created email lists and developed regular client contact and marketing strategies.
Results:
- Increased brand awareness and store traffic due to improved brand image and unique menu items.
- Noticeable improvement (hard to measure) in customer service: freeing up employees from taking phone orders and improving overall efficiency.
- Enhanced customer loyalty and ease of ordering through the online ordering system, which saved customers’ orders and enabled retargeting offers.
